What it is
The whole argument, made properly, in one sitting.
Ten chapters on why the one-job life is ending and what replaces it. The sixteen threads of
. The census of what people actually call themselves. The bookshelf. And our own two stories, which are the same story told twice by different roads.
Every chapter opens with the big idea in a few bold lines, so ten minutes gets you the argument and twenty-five gets you the reasoning.
- 01 The Turning
- 02 The Starting Line
- 03 The Name
- 04 The Variable
- 05 The Maths
- 06 The Crossing
- 07 The Map
- 08 The Art
- 09 The Exchange
- 10 Your Turn
Plus: the sixteen threads · the census · Two Voices · the bookshelf · Only When
Why it is a booklet
Some arguments do not survive being scrolled.
This was written as a publication, so we have kept it as one. Twenty-one designed pages you turn, on our own site, with nobody else's branding in front of it. Free, ungated, no account.
If you want it on your own machine — on a plane, marked up, forwarded to somebody — the PDF is below. That one costs an email address, and it is the only thing on this site that does.
Get the PDF
Your email for a twenty-one page book.
We will send the manifesto and, occasionally, something worth reading. No sequence, no drip, and one click gets you out.

Read the Manifesto
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